Improving or maintaining high customer retention is one of the greatest challenges facing Auto Franchises and any business for that matter. Whether it's a sales or service department, customer retention is reliant on a business providing great service. The better the service the greater the result from marketing activities. It's simple to see how the power of retaining customers can catapult a dealer's service department bottom line profit.

It is widely known that customers leave a businesses for a number of reasons such as; affordability, convenience, feeling unappreciated and taken for granted. A re-contact/loyalty program can reverse some of this negative sentiment, so a customer relationship management (CRM) spend, should be part of any business budget.

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